David Sogn
Co-Founder & CEO
Demand & Adoption
Cambridge · IPG Mediabrands · HCL · Microsoft · Disney · WPP · Omnicom
Served as Chief Data and Analytics Officer at IPG Mediabrands and before that built and directed a $150M+ data science and AI consulting practice at HCL Tech. He was the accountable executive on enterprise AI programs that failed — at the workflow, governance, and organizational gates, not on model quality. Firebrand exists because of what he learned there. David personally signs the scope line for every deployment: what runs in production, and what does not.
80%
reduction in annual credit review time. Live in under ten weeks.
Chad Richeson
Co-Founder & CSO
Commercialization
Tulane · Society Consulting (exit to EY) · EY Global AI · Amazon · Microsoft · FedEx
Co-founded Society Consulting, grew it into a $100M Microsoft partnership, and sold it to EY in 2016 — then served as a Partner in EY's Global AI practice. Also General Manager at Amazon, Director of Big Data at Microsoft, and Controller for FedEx's eCommerce division. Chad has personally carried MSA negotiation, security review, and a year-long data processing agreement through Fortune 50 procurement — the stage where small vendors usually lose.
$100M
partnership built and sold. He owns the line between what stays yours and what becomes platform.
Augustus Saunders
Co-Founder & CTO
Technology Vision & Leadership
Harvey Mudd · 32 years in IT · 25+ years in technology leadership · FedEx · Merck
Across 32 years in IT and more than 25 years in technology leadership, Gus has built and led high-performing teams at startups, regulated medical platforms, and Fortune 500 enterprises. Before co-founding Firebrand, he led AI, data, and technology initiatives for organizations including Merck, FedEx, Mars, and Tryg Insurance. An early generative AI adopter, he wrote a book manuscript on building applications with LLMs in spring 2023. As CTO, Gus sets Firebrand's technology vision, builds the teams and engineering culture to realize it, and leads the evolution of the FireFoundry platform and IQ product family.
12x
throughput and 92% labor reduction at a healthcare staffing enterprise. Live in under eight weeks.
